Personal brand development problems through the social culture perception prism

Introduction. The article considers the problem of individual personal brand development through prism social culture perception. We also identified approaches to understanding culture, analyzed results research on impact development, and considered structure culture. defines types socialization in which values is particularly important, namely: volunteer work, professional expertise various fields, self-sufficiency as a role model. Goal. purpose this study was determine dependence factors socio-cultural influence ability self-realization self-actualization creation an brand. Method. Confidence our increased by detailed data collection aimed at obtaining deeper phenomenon perception networks based primary information obtained method experimental questionnaires network experts. Using analysis survey control groups respondents, we were able make sure that motivational encourage involvement have basis. results. set actions create optimal internal conditions for self-change individual, education subject activity, capable acting, harmonizing his activity with natural, social, spiritual-moral (value-meaning) basis interaction surrounding world himself. In process, ascertaining stages, evaluated level persons developed (PB) using test (TSA). ecopsychological approach construction technology implementation program certain (experts). reliability differences mean assessed Wilcoxon signed-rank test. formative shows effective form PB.